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Our product · Coming soon

Afaak

Every teacher and academy gets its own branded website and a full system to run live 1:1 lessons. One platform, many academies, each one fully separate.

Type
Our own SaaS
Customers
Independent teachers and academies
Status
Coming soon
Our role
Product, design, frontend and backend
Mockup: a demo academy's branded landing page on its Afaak address

The challenge

Teaching live, running everything else by hand

While building Qalb Academy, we saw the same problems again and again. Many teachers and academies teach live, one student at a time, but run everything else by hand.

  1. No website of their own.

    Most teachers find students through social media and word of mouth. They have no professional place where students can see their programs and sign up.

  2. Custom systems cost too much.

    A system like the one we built for Qalb Academy is out of reach for most independent teachers and small academies.

  3. Big platforms don't fit.

    Most learning platforms are made for recorded courses, not live 1:1 teaching, and they put their own brand in front of the teacher's.

  4. Lessons happen on general video apps.

    Video calls work, but there's no shared whiteboard tied to the lesson, and no way for a supervisor to check quality quietly.

  5. No clear learning path.

    Lessons, levels and student progress live in notebooks and spreadsheets.

  6. Exams are separate from progress.

    Tests are done on paper or forms, and results don't connect to the student's record.

  7. Parents ask for updates on WhatsApp.

    Families want to follow their children, and teachers answer the same questions every week.

  8. Staff access is all or nothing.

    An academy can't give an accountant or a supervisor only the parts they need.

  9. Payments are tracked by hand.

    Students pay by transfer or mobile wallet and send a photo of the receipt in a chat. Someone checks each one and updates a sheet.

  10. Teacher pay is counted by hand.

    At the end of the month, someone adds up each teacher's hours and works out what they're owed.

Our solution

What we learned, as a product anyone can sign up for

Afaak turns what we learned from Qalb Academy into a product anyone can sign up for. A teacher or academy picks a plan, signs up, and gets its own branded website and management system right away. They add their programs, teachers and prices, publish their site, and their students and parents sign up there, under the academy's name, not ours.

Behind the scenes, every academy is a separate, private workspace. Data never mixes between academies, and Afaak never touches an academy's money.

Problems we solved

Every problem, and what we built for it

The problemWhat we built
No website of their own A branded landing page on an Afaak address or the academy's own domain
Custom systems cost too much Self-serve signup with plans for independent teachers and academies
Big platforms don't fit Built only for live 1:1 teaching, white-label, under the academy's brand
Lessons happen on general video apps Live 1:1 sessions with a shared whiteboard; supervisors can watch silently; never recorded
No clear learning path Programs → levels → units → lessons, with progress tracked for every student
Exams are separate from progress Exams at lesson, unit, level and program level, feeding progress and leaderboards
Parents ask for updates on WhatsApp Parent accounts to follow lessons, exams and progress
Staff access is all or nothing Roles built from a catalog of permissions, for all programs or only some
Payments are tracked by hand Each academy's own payment methods and prices; receipt upload and staff approval; cash recorded too
Teacher pay is counted by hand Monthly teacher statements built from hours taught and each teacher's rate

Key features

What Afaak does

  • Your brand, your website

    A branded landing page on an Afaak address (your-academy.afaak.com) or your own domain.

  • Live 1:1 sessions

    A shared whiteboard. Supervisors can watch silently. Sessions are never recorded, by design.

  • Structured learning

    Programs, levels, units and lessons, with teachers assigned to each program and progress tracked for every student.

  • Exams at every level

    Tests for a lesson, a unit, a level or a whole program. Results feed each student's progress and the academy's leaderboards.

  • Parent access

    Families follow their children's lessons, exams and progress.

  • Roles you design

    Pick from a catalog of permissions to build any staff role, for all programs or only some. Ready-made roles to start: Admin, Teacher, Student, Parent, Accountant, Supervisor.

  • Your payments, your way

    Each academy sets its own payment methods (bank transfer, mobile wallets and more), prices and currency. Students upload receipts, staff approve them, and cash is recorded too.

  • Monthly teacher statements

    Built automatically from hours taught and each teacher's rate, with room for manual changes.

Highlight · Many separate academies

One platform. Every academy on its own.

Afaak is multi-tenant: one system serves many academies, but each one has its own brand, its own users and its own data. A student who joins two academies gets two separate accounts. Our own team can only view an academy's data to support it, and every view is logged.

A new academy signs up on its own · demo academy "Noor Learning"
Before
  • Video calls
  • Spreadsheet
  • WhatsApp receipts
  1. Stop 1Pick a plan
    Teacher plan1 teacher
    Academy planchosen ✓
  2. Stop 2Sign up · workspace created
    Noor Learningnoor-learning.afaak.com
    ready instantly
  3. Stop 3Brand, programs, teachers, prices
    Logo & colors✓
    2 programs✓
    6 teachers✓
    Prices in USD✓
  4. Stop 4Upload payment receipt
    Plan receiptbank transfer · uploaded
  5. Stop 5Approved
    Afaak Financeapproved ✓
    academy is active
  6. Stop 6Site published
    Students sign up
    Parents sign up
    on the academy's own site
  1. Stop 1Pick a plan
    Academy planchosen ✓
  2. Stop 2Sign up · workspace created
    Noor Learningnoor-learning.afaak.com
  3. Stop 3Brand, programs, teachers, prices
    Logo, 2 programs, 6 teachers✓
  4. Stop 4Upload payment receipt
    Plan receiptuploaded
  5. Stop 5Approved
    Afaak Financeapproved ✓
  6. Stop 6Site published
    Students and parents sign up

How money moves

Three separate flows

Afaak never receives or holds an academy's lesson fees.

  • AcademyNoor Learning
    Plan feereceipt upload, approved by Afaak
    Afaakplatform
  • Student / parentfamily
    Lesson feesreceipt upload, approved by academy staff
    AcademyNoor Learning
  • AcademyNoor Learning
    Monthly statementhours × rate, marked as paid
    TeacherOmar S.

Inside Afaak

Mockups with a demo academy and invented names.

  • The program builder: levels, units, lessons and teachers.
  • A live 1:1 session with the shared whiteboard.
  • Receipts to approve and a teacher's monthly statement.

Our role

Who did what

  • Ammar Gomaa

    Product, UX and frontend: the Afaak website, the academy sites, and every dashboard.

  • Abdullah Zakaria

    Backend: multi-tenancy, permissions, payments and statements.

  • Together

    The product spec, testing and launch.

Where it is now

Almost ready

Afaak is in its final stage before launch. We're opening it to the first academies soon.

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